Every agency owner and independent agent eventually faces the same mathematical temptation. You sit down with your calculator, look at your monthly marketing budget, and you do the division. If you have $2,000 to spend,…
If you are a licensed insurance agent in Pennsylvania, the landscape of prospecting has shifted beneath your feet. The days of buying massive, unchecked spreadsheets of data and loading them into a triple-line dialer are…
Selling insurance in the Keystone State has changed. If you are an agent operating anywhere from Philadelphia to Pittsburgh, you know that the old methods of buying aged lists or relying on generic shared data…
Every independent insurance agent and agency owner eventually asks the same question. They look at their CRM, review their bank account, and wonder if the numbers they are seeing are normal. Is a five percent…
The Pareto Principle, commonly known as the 80/20 rule, dictates that 80% of your results come from 20% of your efforts. In the context of selling life insurance, this ratio is often painfully skewed in…
The difference between a closed deal and a dead lead often comes down to seconds. In the life insurance industry, hesitation is expensive. You can have the most persuasive presentation and the best carrier products,…
The Pareto Principle, commonly known as the 80/20 rule, is a concept most agency owners know in theory but rarely apply to their lead sources. In the context of life insurance sales, the rule suggests…
The insurance industry has a dangerous obsession with the grind. New agents are often told that success is purely a numbers game. They are taught that if they dial enough numbers, knock on enough doors,…
The notification hits your phone. A new lead just landed in your CRM. It is a fresh, exclusive inquiry from a senior in your target territory looking for information on state-regulated burial programs. At this…
The insurance industry has a massive, unspoken problem. It is not a lack of interest from prospects or a shortage of available data. The problem is the hidden liability buried inside cheap lead lists. Table…
